Facebook And Your Business

Discover the True Value of Facebook for Your Business

Facebook is not only for fun and socializing. This popular social networking site can lead your business to success. Learn more about its background so you can use it more effectively to achieve your business goals.

History of Facebook

On February 4, 2004, Mark Zuckerberg and Eduardo Saverin, Mark’s college roommate at Harvard University, founded Facebook. Initially, only the Harvard students could join. Later, the founders made the website accessible to other schools in Boston. The Ivy League, several American and Canadian universities, and corporations also joined Facebook. The website finally opened to the public in September 2006. Facebook required users to be at least 13 years old and with a valid email address.

How Many People Use Facebook Today?

As of September, 2018, Facebook had 2.27 billion active users. “Active users” is defined as the number of Facebook users who have logged in to the website in the last thirty days.

What is the Difference between a Facebook Profile, a Page, and a Group?

A Facebook profile, a Page, and a Group are not the same. You need to know the difference between them to choose the best option for your business.

What is a Facebook Profile?

A profile is a personal page that contains basic details about you – where you live, where you studied, where you work, etc. Unlike a Page and a Group, a Facebook Profile has more privacy options. Thus, you can make your photos and personal details visible only to your friends or to yourself. You can have only one profile, but many Pages that are linked to it. If you already have a profile on Facebook, it is very easy to create a Page or a Group. On the blue ribbon at the top of your profile page, click the inverted triangle icon at the far right and use the drop-down menu to create either a Page or a Group. The advantage of having a profile first and then, creating a Page or a Group for business, is that you will have greater access for networking. Business account users without profiles cannot view other users’ profiles or pages or interact with them; they only have access to their own Pages and Ads. Likewise, a Facebook profile is only for personal purposes. It means you cannot post business-related content on it. If you do, it could lead to permanent suspension of your account.

What is a Facebook Page?

A Facebook page is more suitable for public figures, organizations, or businesses. Unlike your profile, a Facebook page is visible to all users by default. People who click “like” on the page will receive updates about the business or organization. These updates will appear on their News Feed via timeline posts. While you can have only one Facebook profile, you can have more business pages to gain more followers. Business pages offer several features that a profile or group cannot, such as:
  • Adding CTA or Calls-to-Action Buttons
  • Scheduling your posts by using Sprout Social or Hootsuite (As of August 1, 2018, Hootsuite can no longer post to personal profiles, only to Pages or Groups.)
  • Managing the sections and adjusting the page layout. Just hover through the title bar of a section shown on the left side like photos, people, or about.
  • Using Page Moderation to block some words, both on the posts and comments. Also, you can use the Profanity Filter to block vulgarity from your page.
  • Turning on the “Similar Page Suggestions” boosts organic reach and gains more followers.
  • Adding event apps to a Facebook page.

What is a Facebook Group?

A Facebook group allows you to connect to people who have the same interests as yours. It’s where people gather together and share interesting and useful content related to their topic of interest. Unlike a Facebook page, a group can be either public or private. When you choose public, it will be open to everybody. Private group access is open only to specific users. It can also be a closed group where users need your approval before they become official members and the group can be a secret from the search engine and from anyone outside the group. In a group, as admin, you can also remove those members who have violated the group rules. A Facebook group has unique interesting features, such as:
  • It allows the admins to report problems and ask questions straight to Facebook.
  • Facebook groups now offer educational resources intended for admins. These resources will help them determine the best strategy for their business.
  • A new group rules feature allows admins to inform members about the violated rules if and when they delete a post.
  • Admins can also review and approve every post before publishing on the group’s wall.

Collaborating using Facebook Business Manager

Facebook introduced certain tools for businesses. One of them is Facebook Business Manager. You can use it when:
  • Working with a client partner or agency
  • Handling different ad accounts and business pages
  • Granting page permissions with various access levels offered to all members
  • Requesting access to other ad accounts and pages.
  • Assigning access directly to your colleagues and partners. Thus, you do not need to add them to your personal Facebook profile. All you need are their email addresses. After granting access, you can already invite or remove members. You can also manage and control their actions per section.

The Different Facets of Facebook and Its Options for Your Business

Facebook is now the No.1 social media website for businesses. Its power to generate traffic to your business is astounding. A Facebook page can benefit your business in many ways. For starters, it’s a low-cost way to introduce and promote your business. You can use Facebook Places in making your business more visible on Facebook. Facebook Places allows people to “check in” at a specific place on their smartphones. This way, their Facebook friends will see where they are. (They can also use the “check-in” feature from their own profile page.) Facebook Places can also identify other nearby places or businesses. Thus, you can use it to offer discounts, loyalty rewards, or freebies to your target market.

What is the Right Size for Your Facebook Photo and Cover Photo?

A Facebook profile picture appears as 160 x 160 pixels, but it should be created and uploaded as a 360 x 360 pixels. A recommended cover photo size is 820 x 360 pixels, with all of the important text in the center of the image, not close to the edges. This is because Facebook doesn’t stretch your photo to fit the background. Instead, it crops your cover photo on the edges in different mobile devices. For best results for your cover photo on all mobile devices, keep text at least 90 pixels away from the left and right edges, and 24 pixels away from the top and bottom edges. Design it that way so you won’t risk cropping critical text by repositioning your picture after uploading it. (Facebook often changes its layout, which affects picture sizes and appearances, so frequently check your pages on a mobile device to ensure that nothing critical has been cropped from your photos.)

Facebook is Essential to Business

Using Facebook to promote a business was once considered optional. Now, it is essential to establish a Facebook presence for your business or brand. Whether you choose to use a Profile, a Page, a Group, or a Place, Facebook has your business covered with a social network of billions of users who can easily find your company using the search feature of the site. Happy posting! Sources: https://en.wikipedia.org/wiki/History_of_Facebook https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ https://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_active_users https://www.lifewire.com/facebook-profile-page-group-1240583 https://www.socialmediatoday.com/social-business/facebook-business-manager-beginners-infographic https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/facebook/benefits https://smallbusiness.yahoo.com/advisor/images-size-facebook-cover-photo-profile-photo-130028673.html https://help.hootsuite.com/hc/en-us/articles/360006837814-Facebook-Profile-and-Page-changes-07-17-18 https://blog.photofeeler.com/facebook-profile-picture-size/ https://blog.snappa.com/facebook-cover-photo-size/ https://smallbusiness.chron.com/can-create-business-not-attached-profile-facebook-28344.html

Business Set Up (2 of 7)

Let’s Talk About the Science behind Logos

Your Creative Side

Nonprofits and new businesses are on the rise. It’s important to visually set your brand apart from other companies. There are many ways to do this and creating a logo is one of the first steps you should take. Assuming you already have your company name, the next step is a logo. Keep in mind there’s a science to creating a logo and it’s not something that you should have a volunteer create for you unless that volunteer is a graphic designer. 


The Science Behind Color

Color sets a mood. Therefore, the color of your logo should set the mood that you want your customers or donors to feel. Color can demonstrate strength or compassion, weakness or fear. What is the message you want to convey? If you choose wisely then half your marketing job is finished. However, make a poor choice and you may regret the mistake. So what do colors mean exactly? 

BLACK: 

Qualities: definite, credible, strength, powerful, precise, professional, direct, accuracy

Best for: construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen

RED:

Qualities: hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast

Best for: food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, healthcare, caring, emergency services, hospitality, marketing, public relations, advertising

GREEN:

Qualities: natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature

Best for: medicine, science, government, recruitment, ecological-business, tourism, human resources

BLUE:

Qualities: credibility, calming, clean, focused, medical, professional, judicial, power, business like

Best for: medical, scientific, utilities, government, healthcare, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate

ORANGE:

Qualities: creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm

Best for: recruitment, food, and drink, entertainment, education, sports, human resources, childcare

YELLOW:

Qualities: energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive

Best for: childcare, food and drink, entertainment, new technology, automotive, signs and banners, e-commerce

PURPLE:

Qualities: spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving

Best for: body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult

BROWN:

Qualities: earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady

Best for: construction, animals, mining, veterinary, finance, real estate, ecology

WHITE:

Qualities: clinical, clean, medical, clear, purity, spacious, simple, easy, fresh

Best for: medical, science, high-tech, dental


SIMPLE IS BETTER

Your primary objective is to have a MEMORABLE logo. With that said, remember that your logo does not define your business. It’s the services that you provide that give life to your logo. So follow these few rules:

  • No more than three colors
  • No more than two fonts
  • No more than two distinct objects or shapes

Need inspiration?

Check out these two sites. You can purchase a logo design by using the search bar. State “Logo” and use the drop-down to change it to “Vector.” There you may find some inspiring ideas. 

You can also use the following website to play with ideas and/or purchase a logo that you like. This is a logo maker:

You can check out a pre-made logo site like the following, which start at $29:

Finally, you can hire a professional. Or go with 99 Designs, which is a site that lets you post your project idea on their website and dozens of professional designers will submit their ideas to you. You pick the one you like. The cost is $300 to get started.  

However, you decide to create your logo, make sure you put some time and thought into it. A logo is a representation of your business and it will follow you wherever you go. 

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Business Set Up (1 of 7)

Legitimize your Business

Nonprofit Organizations

As a nonprofit, there are a few steps you will want to take to set up your company. Here are some helpful links to get you started!

Legal Zoom – Reasons to form a nonprofit organization

A 50 state guide to form a nonprofit organization

Limited Liability Company (LLC)

This is a popular choice for many new businesses. When filing for an LLC, you will have personal asset protection and business and tax flexibility. Start the process of creating your LLC by going to your CPA or check out the following links and do it yourself. Either way, this process will vary depending on the state where you reside. 

Legal Zoom

LegalShield

LLC for Free

A 50 state guide to form a LLC company

Corporation (Inc)

Forming a corporation is a popular method because it offers many advantages. Most people incorporate to avoid personal liability, unlike sole proprietors and partnerships who risk their personal assets. 

Legal Zoom

LegalShield

IRS Information

A 50 state guide to form an Inc company

Doing Business As (DBA)

Sole Proprietorships use a DBA (Doing Business As) to conduct business. A DBA is also known as a “fictitious business name,” “trade name,” or “assumed name,” depending on where you live. To learn more information or file your DBA you can use one of the links below. Laws are different per state so please check the laws where you live. 

Legal Zoom

Legal Shield

A 50 state guide to form a soleproprieter company 

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