Are you looking to gain exposure or directly interact with your customers? Maybe you're looking to promote specific products and services.

An essential step in creating your marketing plan is to identify your goals. Once you have an understanding of your company goals, next, understand your customers' goals. Finally, figure out how your social media strategy will connect the two.

Ask yourself , "How will my social media marketing provide value to my customers." Specifically, how can you use social media to solve your customers' problems?

Understanding your customers' goals is the first step in connecting and providing value for them. As a business or nonprofit, isn't there always a metric in the back of your mind pushing your day to day efforts forward? (If not, there should be). 🙂

So what are your customers' goals?

Every time a customer, vendor or donor invests in your business, it's always for a specific outcome, to solve a specific problem. Once you have a clear picture of your customers’ goals, you can begin to provide the value they need to keep them coming back again and again.

All social networks are NOT created equal. Knowing your demographics and where your customers and/or donors hang out will be as important as being on social media. It's different for every type of business and industry as each has different needs and needs to be on different networks. Click all the networks that you think your customers use.

We advise posting on all of your social networks one to three times a day. Your followers visit social-media sites at different times of the day. To reach more of your followers more often, consider staggering your posts consistently throughout the day.

Certain types of content work better on specific social media platforms. For example, Facebook, Pinterest, Google+, and Instagram are inherently visual, so striking, memorable images of your products, company events, and perhaps behind-the-scenes snapshots of employees at work can be effective choices for those particular platforms.

On Twitter, aim for the right balance of tweeting about your company and retweeting others' content. LinkedIn is famous for sharing company news, productivity tips, and thought leadership articles.

Mix up your content. Standout photos, short videos, useful links, helpful tips, thoughtful questions, polls, surveys, etc., will keep things exciting and fresh.

According to HubSpot (2019), Facebook users are now only seeing 2% of organic pages they follow on their feed. Paid advertising is guaranteed to reach and can use your content to elevate your brand with specific targeting. 

When you run paid advertising campaigns, you can reach a larger audience. Costs related to paid advertising are dependent on the objective or type of ad you are running. 

4 reasons you may want to consider having a newsletter:

• Email newsletters drive sales.
• Connect with your customers.
• Boost your social media following.
• Increase traffic to your website.

According to Experian, $1 spent on email marketing typically provides a return of $45 to $50.

The most significant barrier to sending out email newsletters regularly is that many people view it as a chore. Crafting a long, in-depth email newsletter is fine, but in most cases, it’s unnecessary.

Everyday people from all over the world register hashtags. Registration provides you with a record of your claim that can be used in any trademark or other legal challenge. 

Keeping your WordPress plugins updated is essential if you want to maximize your website’s speed, performance, and security. Developers release updates for a reason – whether that’s to include new features, fix bugs, or ensure compatibility with WordPress’ core – so this isn’t a task you want to neglect.

If you would like WYB to keep up with the design of your website, add new and engaging content, different photos or anything else aesthetic to your website, we've got you covered. 

Our marketing and training tools are geared toward our clients and their business needs. Each program will consist of video and PDF downloads as well as a test. If we don't have a program created yet for the one you need, we will consider creating the training material for you and your staff/organization. Please check all that apply. 

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After we receive your answers, we will contact you within 48 hours to set up a meeting via Zoom or in person to go over a tailored package for your organization.

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