What should WYB aim to achieve with your social media?
Are you looking to gain exposure or directly interact with your customers? Maybe you're looking to promote specific products and services.
An essential step in creating your marketing plan is to identify your goals. Once you have an understanding of your company goals, next, understand your customers' goals. Finally, figure out how your social media strategy will connect the two.
Ask yourself , "How will my social media marketing provide value to my customers." Specifically, how can you use social media to solve your customers' problems?
What are your customers goals?
Understanding your customers' goals is the first step in connecting and providing value for them. As a business or nonprofit, isn't there always a metric in the back of your mind pushing your day to day efforts forward? (If not, there should be). 🙂
So what are your customers' goals?
Every time a customer, vendor or donor invests in your business, it's always for a specific outcome, to solve a specific problem. Once you have a clear picture of your customers’ goals, you can begin to provide the value they need to keep them coming back again and again.
Which social networks do your customers use?
All social networks are NOT created equal. Knowing your demographics and where your customers and/or donors hang out will be as important as being on social media. It's different for every type of business and industry as each has different needs and needs to be on different networks. Click all the networks that you think your customers use.
How many times would you like us to post to your social networks a day
We advise posting on all of your social networks one to three times a day. Your followers visit social-media sites at different times of the day. To reach more of your followers more often, consider staggering your posts consistently throughout the day.
How many days a week would you like us to post on your platforms?
Will you provide the content for WYB to post?
Certain types of content work better on specific social media platforms. For example, Facebook, Pinterest, Google+, and Instagram are inherently visual, so striking, memorable images of your products, company events, and perhaps behind-the-scenes snapshots of employees at work can be effective choices for those particular platforms.
On Twitter, aim for the right balance of tweeting about your company and retweeting others' content. LinkedIn is famous for sharing company news, productivity tips, and thought leadership articles.
Mix up your content. Standout photos, short videos, useful links, helpful tips, thoughtful questions, polls, surveys, etc., will keep things exciting and fresh.
Are you interested in growing your fan base, increase engagement, and collect sales leads through paid advertising?
According to HubSpot (2019), Facebook users are now only seeing 2% of organic pages they follow on their feed. Paid advertising is guaranteed to reach and can use your content to elevate your brand with specific targeting.Â
When you run paid advertising campaigns, you can reach a larger audience. Costs related to paid advertising are dependent on the objective or type of ad you are running.Â
How often would you like to receive your marketing analytics?
Would you like fundraising efforts on GoFundMe, Website and/or mobile fundraising?
Will your company need newsletter services?
4 reasons you may want to consider having a newsletter: - Email newsletters drive sales.
- Connect with your customers.
- Boost your social media following.
- Increase traffic to your website.
According to Experian, $1 spent on email marketing typically provides a return of $45 to $50.
The most significant barrier to sending out email newsletters regularly is that many people view it as a chore. Crafting a long, in-depth email newsletter is fine, but in most cases, it’s unnecessary.
Will you provide content for the newsletter or will you need WYB to provide all the content?
Does your company have specific hashtags that you'd like WYB to use in social posts?
Would you like WYB to register your hashtags?
Everyday people from all over the world register hashtags. Registration provides you with a record of your claim that can be used in any trademark or other legal challenge.Â
Do you need a website designed?
Do you need website security updates?
Keeping your WordPress plugins updated is essential if you want to maximize your website’s speed, performance, and security. Developers release updates for a reason – whether that’s to include new features, fix bugs, or ensure compatibility with WordPress’ core – so this isn’t a task you want to neglect.
Do you need monthly design and content updates on your website?
If you would like WYB to keep up with the design of your website, add new and engaging content, different photos or anything else aesthetic to your website, we've got you covered.Â
Are you interested in specific training programs?
Our marketing and training tools are geared toward our clients and their business needs. Each program will consist of video and PDF downloads as well as a test. If we don't have a program created yet for the one you need, we will consider creating the training material for you and your staff/organization. Please check all that apply.Â
Please share with us anything else you'd like to add
Share with us here.Â
After we receive your answers, we will contact you within 48 hours to set up a meeting via Zoom or in person to go over a tailored package for your organization.
Thank you for taking the time to complete this survey.Â
